Instagram DAS Smart Contest

#MyDasSmart2023 is the contest designed to involve DAS Smart lovers from all over the world to create, name and market DAS Smart new 2023 colour!



#MyDasSmart2023 is a global contest held on Instagram by F.I.L.A. Group with its brand DAS on the official global Instagram page @das_fila.

  • #MyDasSmart2023 is by no means sponsored, endorsed or administered by, or associated with Instagram, and is promoted by F.I.L.A. SPA on @das_fila Instagram profile.
  • The contest is aimed to the creation of a new colour for Das Smart Polymeric Clay by mixing two or more of 33 standard existing colours (see the image at the end of the page). The ENTRANTs will be invited to follow a tutorial published on @das_fila page.
  • This is a global contest open to whoever is willing to participate, in any country with no exceptions, provided they hold an Instagram account in compliance with Instagram Rules and Terms of use.
  • The ENTRANTs are asked to create one or more entries, drawing inspiration from the tutorial published by Das and the proposals by
    influencers and ambassadors.
  • To participate to the contest, the users are asked to publish their proposal on their personal Instagram page mentioning @das_fila and tagging in the caption the official hashtag #MyDasSmart2023. Any content lacking one or more of these elements will not be considered eligible for participation.
    • The entry must feature a photo of the new colour, the % and the name of DAS Smart colours mixed and the indication of the proposed naming of the colour (i.e. “Friday Blue”, “September Pink”, “Lion Orange”, …).
  • To be eligible for the contest, the artworks must be posted on a public account.
  • The entries must be original works and realized as in the example presented in the tutorial. In case of publication of two identical
    proposal by two ENTRANTs, only the first one published will be considered valid.
  • The new colour must be clearly visible.
  • Proposals portraying offensive, discriminating images, and in general anything which does not comply with F.I.L.A. Group Ethical values, will be rejected.
  • Proposals containing images or showing the recognizable presence of competitor brands will not be admitted to the contest.
  • Through the participation in this competition the ENTRANT and/or WINNER expressly grants the organizer the right, worldwide and without restriction, to use, reproduce, exhibit, republish, transmit, distribute, represent, make technical adaptations with a view to achieving higher image quality, make publicly available, communicate to the public, or translate in part or in full any image or artwork provided by the ENTRANT, also outside Instagram, for the purposes of promoting this competition.
  • FILA Group reserves the right to resolve, according to its interpretation, those aspects not covered in these bases.



  • The contenders have to publish their proposals on their personal Instagram Feed, following the example of the post published on @das_fila Instagram page, tagging @das_fila and using the hashtag #MyDasSmart2023.
  • The attendees must have a public account and they are free to publish their proposals also as stories, to allow their sharing by @das_fila profile, but only the artworks present in their profile will be considered valid for participating in the contest.
  • These contents will be reposted in a gallery on @das_fila Instagram page and the stories will be gathered in a specific section of @das_fila Instagram Page stories highlight.


  • The contest will open from 26th May 2022 to Sunday 31st July 2022, 6pm CEST. Every content received beyond this due date will not be eligible for participation.
  • DAS Global Team will select 10 colours among the participants. These 10 colours will be published on @Das_fila Instagram page and the followers will be invited to vote their favourite one.
  • During the following 4 weeks the voting will remain open.
    The voting will be open until Monday 29th August 2022, 6 pm CEST.
  • The winner will be declared on Monday 5th September on @das_fila Instagram page.
  • F.I.L.A. will put the winner’s proposed colour on the market during 2023.